Date and Time: September 18, 2025 | 12:00 PM ET

Location: Online (Zoom)

Cost: Free

Social media is one of the most effective ways for therapists to educate, connect, and grow their practices. Yet for many clinicians, keeping up with content creation feels overwhelming and time-consuming.

This webinar will explore how artificial intelligence (AI) can support therapists in building a consistent, authentic social media presence. Participants will learn practical strategies for using AI to streamline the content creation process while ensuring posts remain professional, ethical, and aligned with therapeutic values.

What You'll Learn

By attending this session, participants will be able to:

• Apply AI tools to plan, draft, and refine social media content that reflects their professional voice and values.

• Develop posts, captions, and educational materials that build trust and promote mental health awareness.

• Evaluate best practices for balancing professionalism and authenticity in online spaces.

• Explore how to set up and use a custom GPT tailored for mental health content creation.

Resources

1. Download Brand Guide Template  HERE: Click the link and choose “Edit Template” to edit this workbook and make it your own. Save it to upload into your favorite AI tool or into your custom Social Media GPT that we create together.

2. Hooks for content creation Cheat Sheet HERE

3. Comprehensive Training Document for your Social Media GPT

   
   

Your Host

Kym Tolson, LCSW, Clinical Consultant at Berries
Kym Tolson is a licensed therapist and consultant who specializes in helping clinicians integrate technology into their practice. At Berries, she focuses on supporting mental health professionals in adopting AI tools that improve efficiency and enhance client care.

How to Register

The session is free and open to all mental health professionals. A recording will be provided to all registrants.

Register here!

About Berries

Berries is an AI assistant designed for mental health clinicians. Serving more than 8,000 therapists, Berries automates clinical notes, treatment plans, follow-up emails, pre-session highlights, and more. Its goal is to reduce administrative burden so clinicians can dedicate more time to direct client care.