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100 Hooks for Therapists to Use for Content Creation

100 Hooks for Therapists to Use for Content Creation

8

Min read

Sep 15, 2025

Psychoeducation 

  • “If your brain won’t ‘just relax’…” — quick nervous-system explainer — Save for later


  • “Why your ‘overthinking’ is a safety strategy” — normalize + plain-language science — Share with a friend


  • “Anxiety vs. intuition” — 3 telltale differences — Comment which you notice


  • “Depression can look like this” — hidden signs, not just sadness — Save if it resonates


  • “What burnout really feels like” — symptoms beyond ‘tired’ — Share with your team


  • “Attachment styles in 45 seconds” — simple examples — Which one felt familiar?


  • “Trauma ≠ the event” — it’s the nervous system impact — Save for grounding days


  • “Perfectionism as protection” — reframing + 1 reframe — Try this this week


  • “Executive dysfunction 101” — why tasks feel ‘too big’ — Share if this helps


  • “Grief comes in waves” — normalize non-linear grief — Save for hard days


Skills & Micro-interventions

  • “60-second box breathing” — demo + on-screen counts — Breathe with me now


  • “5-4-3-2-1 grounding” — walk-through with B-roll — Save for your toolkit


  • “A boundary script you can borrow” — exact words for ‘no’ — Try it this week


  • “Body scan in under a minute” — cue head-to-toe — Come back tonight


  • “Cognitive defusion in 3 steps” — ‘I’m having the thought that…’ — Practice once today


  • “Opposite action for mood” — one real-life example — Save if you need it


  • “Urge surfing for cravings” — timer + wave visual — Share to help someone


  • “Micro-journaling prompt” — 30-sec question + timer — Try and tell me how it went


  • “One grounding object” — show & explain — What’s yours?


  • “Box of calm” — build one on camera — Save this checklist


Normalization & Validation 

  • “You’re not ‘too sensitive’” — sensitivity as signal — Share if you’ve heard this


  • “Rest is productive” — reframe hustle myths — Save for your Sunday


  • “Healing is boring sometimes” — tiny unsexy steps — Comment a tiny step


  • “It’s okay to unfollow” — digital boundaries — Share with your feed friend


  • “You can grieve good things” — transitions & joy/grief mix — Save for later


  • “Therapy isn’t linear” — plateaus & spikes — Share to normalize


  • “You don’t need the perfect morning routine” — flexibility over rules — Try ‘good-enough’


  • “Social battery explained” — why you feel ‘peopled out’ — Save if that’s you


  • “It’s okay to change your mind” — values evolution — Share if freeing


  • “Crying = regulation, not weakness” — short science — Save for tough days


Myths & Facts 

  • “Myth: Boundaries are mean” — Fact + quick script — Share to set one kindly


  • “Myth: Trauma must be ‘big T’” — Fact + examples — Save to learn


  • “Myth: Therapy gives advice” — What we actually do — Share if surprised


  • “Myth: EMDR is hypnosis” — Clarify method — Comment questions


  • “Myth: ADHD is just a distraction” — Executive functions 101 — Save for a friend


  • “Myth: Self-care = bubble baths” — Real self-maintenance — Try one today


  • “Myth: I should be over it” — grief timeline myth — Share if this helps


  • “Myth: Journaling must be daily” — flexible prompts — Save two you like


  • “Myth: Anger is bad” — Protective signal — Share to reframe anger


  • “Myth: Boundaries push people away” — They keep you close — Try this script


Practice FAQs & Process 

  • “What the first session looks like” — brief overview — Save for later


  • “How to know if therapy is working” — 3 markers — Share if helpful


  • “How to find the right therapist” — fit over trend — Save for your search


  • “Out-of-network benefits explained” — super-bills in 30 sec — Share with a friend


  • “Telehealth setup checklist” — simple tech & privacy — Save before your session


  • “What we mean by ‘home practice’” — realistic micro-asks — Try one this week


  • “Confidentiality basics” — limits in plain language — Save for reference


  • “How to pause or end therapy well” — scripts & steps — Share when ready


  • “What if I ‘have nothing to say’” — session starters — Save for those days


  • “What to bring to the first call” — 3 items — Book consult in bio


Ethics, Boundaries & HIPAA-Aware 

  • “Why I can’t respond to DMs with advice” — scope & safety — Email/links in bio


  • “De-identifying stories 101” — why I don’t share client details — Save to learn


  • “Crisis resources vs. social media” — what to do now — Share this resource


  • “Why I won’t diagnose online” — ethics in plain language — Comment questions


  • “Content ≠ therapy” — how to use it safely — Save as a reminder


  • “How I protect your privacy” — general safeguards — Read my policy (bio)


  • “How to ask for accommodations” — access notes — Share with a friend


  • “What I do with AI (and don’t)” — transparency — See policy in bio


  • “Why boundaries with therapists matter” — modeling — Try one boundary today


  • “Consent in therapy & online” — what it looks like — Save for reference



Self-Care for Clients 

  • “One minute to transition between roles (mother, worker, wife, husband, son)  — ritual demo — Try tonight


  • “Burn out check-in” — 3 questions — Save for the end of week


  • “Micro-breaks at your desk” — 3 moves — Do one now


  • “Saying ‘no’ kindly” — therapist-to-therapist script — Share with a colleague


  • “Make a ‘done’ list” — celebrate small wins — Post yours


  • “Digital boundary I set” — example + why — Try your version


  • “Your nervous system on coffee” — playful PSA — Save if you felt this


  • “How I refill after hard sessions” — realistic ideas — Share one idea


  • “Vacation autoresponder that respects you” — snippet — Save for later


  • “What rest can look like on a Tuesday” — tiny options — Pick one & report back


Community, Anti-Stigma, Resources

  • “Words that help more than ‘cheer up’” — alternatives — Share to help someone


  • “How to support a grieving friend” — do’s & don’ts — Save for when needed


  • “What to ask a potential therapist” — 5 questions — Share with seekers


  • “How to find low-cost care” — directories & tips — Save/share widely


  • “Language shifts that reduce shame” — 3 swaps — Try one today


  • “Crisis plan basics” — steps + resources — Save this plan


  • “How to be trauma-informed with yourself” — self-talk swaps — Share one swap


  • “Neurodiversity-affirming language” — examples — Save & practice


  • “Why we say ‘people first’ or ‘identity first’” — preference matters — Comment yours


  • “One hopeful reframe for hard weeks” — compassionate sign-off — Share with someone who needs it


How to use this fast:

Open the GPT you created. Copy and Paste this Prompt:

Master Prompt: 

“You are my assistant for creating HIPAA-aware Instagram Reels for my therapy audience. Create ONE reel concept using the structure:

Text on Screen → SAY THIS → PAUSE (repeat 3 times) → CTA card → tiny disclaimer.

INPUTS

- Pillar: <PILLAR NAME HERE>     # e.g., Skills & Micro-interventions, Myths & Facts, Practice FAQs & Process, Ethics/Boundaries/HIPAA-Aware, etc.

- Topic: <SPECIFIC TOPIC>        # e.g., Box breathing, “Advice in DMs”, First session expectations, Grief waves, Opposite Action

- Audience: <YOUR AUDIENCE>      # e.g., anxious adults, couples, neurodivergent teens + parents

- Tone traits: <3–5 TRAITS>      # e.g., warm, plain-language, professional, non-sensational, hopeful

- Brand phrases (optional): <PHRASES YOU LIKE>  # e.g., “If this is you, it makes sense.”

- Duration target: 20–25 sec

- Reading level: 6–8th grade

- Region: US  (use 988 as default crisis resource)

- CTA preference (choose one): Save / Share / Learn more / Book consult (not therapy) / Join newsletter

- Hashtag style: 6–10 mixed reach (niche + broad)

STRICT RULES (HIPAA & ethics)

- No PHI, no client identifiers or case specifics, no individualized advice.

- Education only, not therapy; do not invite clinical details in comments/DMs.

- Avoid fear-mongering, sensationalism, or definitive promises.

- Include a tiny one-line disclaimer + crisis resource line.

- Inclusive, accessible language; caption must include a resource pointer if relevant.

OUTPUT EXACTLY IN THIS FORMAT

1) HOOK (≤10 words; on-screen)

2) CLIP 1

   - Text on screen:

   - Say:

   - PAUSE

3) CLIP 2

   - Text on screen:

   - Say:

   - PAUSE

4) CLIP 3

   - Text on screen:

   - Say:

   - PAUSE

5) CTA CARD (on-screen):

6) CAPTION (3–6 short lines, plain-language; include CTA line):

7) HASHTAGS (6–10):

8) ALT TEXT (concise, 1–2 sentences for screen readers):

9) DISCLAIMER (tiny footer line):

10) OPTIONAL B-ROLL IDEAS (3 simple options):

Now, generate the reel using the Inputs I provide next.