In this episode, Kym sits down with Nancy Cowden, LMFT, business coach, founder of The Prosperous Therapist, and author of The Prosperous Private Practice. Nancy shares the mindset shifts that help mental health professionals move from employee to entrepreneur. From pricing your services with confidence to niching down and creating authentic marketing that actually attracts ideal clients, this conversation offers guidance for building a sustainable private practice that supports both your clients and your lifestyle.

In This Episode, We Cover:

• The biggest mindset barriers that hold mental health professionals back from private practice.

• Why many clinicians set their fees based on fear instead of real business numbers.

• How to calculate a sustainable therapy fee that supports your life and practice.

• Why niching down helps attract better clients instead of limiting your caseload.

• How to create marketing that connects emotionally with your ideal client.

• The importance of seeing yourself as both a clinician and an entrepreneur.

• How AI tools can support marketing, messaging, and practice growth.

Connect with Nancy Cowden:
Free Book: https://theprosperousprivatepractice.com/book
Website: https://theprosperoustherapist.com
Instagram: https://instagram.com/theprosperoustherapist
Facebook Group: Solo Practice Success: https://www.facebook.com/groups/nancycowdencoaching

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